Why
choose Interstat ?
Experience, tools that have
proven their effectiveness,
an ability to innovate and to
create custom models and
consulting and support
are the main reasons.
A mathematical ”engine” that simulates, at the individual level, the adoption of a new product in a category based on marketing actions.
A model for piloting a brand on changing markets, based on Retail Audit type data.
Specific models based on externally defined specifications
Part I – Modeling consumer panel data The classical exponential growth The Fourt-Woodlock model The Parfitt & Collins model The “Depth-of-repeat” model Part II – Estimating the parameters ASSESSOR BASES QUARTZ MARKET MIND
Modeling generally implies “macro-modeling” so it is always important to specify when we are talking about “micro-modeling”. Most models in the past have been macro-models, and in marketing, SMTs were no exception. All SMT models created in the 1970s are …
